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India – The Animation Future.

India is rapidly growing as a major animation outsourcing hub with screeching growth rates of 30%. Although the Industry is still nascent which kick started in the mid-90s, it has over 5000 professional animators. The gap between demand and supply is huge as the industry requires more than 30000 professionals.

According to NASSCOM the size of the Indian Animation market (from the developers’ perspective) was estimated at USD 285 million in 2005. It is expected to witness a CAGR of 35 % from 2005 to 2009 and increase to USD 950 million by 2009.

The English Speaking Indian Population is major boon to the global outsourcing industry. The AAAT has rightly anticipated the yawning gap between the global and national demand and the scarcity of trained and skilled professionals in the animation industry. The Academy therefore, with its Industry oriented curriculum, designed and developed by leading animation professionals of the country, aims at training aspiring students who go through a comprehensive curriculum in a studio environment and prepare them to accept the challenges of the volatile work atmosphere from day one.


Bollywood too has shown an insatiable appetite for animation in recent years with the boom of children's TV channels like Disney, Cartoon Network, Pogo, Hungama, Nicholodeon (9 in all!) indigenous content animation is poised for a massive explosion as well in the next few years.

Ad films also are increasingly employing animation for selling their products. Some of the leading ad films our Production partner-2nz Animation Co. has produced are 7up, Kelloggs, Godrej, Pepsi, Goodnight, Surf Excel, Cadbury's, Coke, Pepsodent, Maggi etc.

Some of the services that Indian Service Providers offer are:

  2d Animation (classical, traditional and semi-classical animation).
  3d Animation
  Special Effects (morphing, colour correction, blue screen, composting).
  Editing (linear and non-linear).
  Post Production.
Animation Applications
  Educational tools like interactive CD-ROMs, animated videos, e-books, etc
  2D and 3D models for manufacturers, architects, interior designers, real-estate developers and promoters and in research and development
  Presentation programs
  Web site design and Web banners
  Games
  Commercials and short films
  Screen savers
     
Why The AAAT?

Backed by the best Animation Industry professionals in India, the AAAT’s curriculum and training is easily among the best. The curriculum is designed along international lines by leading Animation Company – 2nz Animation Co. Kireet Khurana CEO of 2nz Animation is a High Honours graduate from the famed Sheridan College, Canada and its his experience of learning animation from the most reputed school globally is what is injected into the AAAT’s curriculum.

The AAAT has proven experience in the industry through the parent company Rahul Commerce Pvt. Ltd. (Kolkata). The Academy understands the nuances of the industry and their award winning expert panels of faculty are a step ahead of the momentous changes that the Animation industry is undergoing. This helps in making the AAAT courses dynamic and exciting as it is designed by the industry for the industry.

2nz Animation Co. (Division of Climb Media (I) Pvt. Ltd), Mumbai and Rahul Commerce Pvt Ltd (Kolkata) have entered in to a joint venture to form Metaphor Studios, an animation production house aimed at producing high- quality content creation. Metaphor shall engage in creation of local animated Intellectual properties as well as servicing clients for overseas contracts and local ad films.

The core team of Metaphor Studios comprises of the team leaders and ex-students of the AAAT, Kolkata. All ex-students after passing out from the AAAT are gainfully employed in different studios in Kolkata and elsewhere in India.

Right after the AAAT students complete their courses they step into the real time experience of a studio and begin their journey in professional Animation world as Trainees for Internship at Metaphor Studios.

Careers@AAAT

The AAAT students have dual opportunities in trying out a career in animation. Apart from being placed in leading studios or animation production houses nationally, deserving students get the opportunity to do an internship with Metaphor Studios, Kolkata and 2nz Animation Co. Mumbai after successful completion of the course. After 3 to 6 months successful Internship the trainee gets absorbed into the production house as a professional. its own students.

Student Opportunities

Animation production in its various stages requires voluminous manpower to continue and complete each project. Cell Animation students in India have tremendous opportunities in the various stages of production like –

  Inbetweening Artist
  Cleanup Artist
  Junior Animator / Assistant Animator
  Character Designer
  Background Artist
  Storyboard Artist
  Visualiser
  2D / 3D Digital Animator
  Editor (Video)
     
Company Culture

Being a part of the AAAT is like being a part of a dynamic family which prides itself in excellence and creativity. We have very strict selection criteria and a discerning selection process. Once you become a part of the AAAT family, you can envision your future and move ahead with us by your side.

The AAAT strives to provide an environment that is stimulating, with high levels of motivation, empowerment, and recognition, removing obstacles that hinder creativity. In this energized atmosphere, we share successes while setting new standards of excellence.

The AAAT organizes events and activities to bring together people from cross cultural boundaries and make learning not fun but an addiction. You can be a part of the various workshops in The Academy like dance, music, dramatics, literary, adventure, quizzing and realize new dimensions to your emotional cognizance.

In an ambience that fulfils your heart's desire as much as it stimulates your intellect, you will have the freedom to initiate and realize your goals. Our energy, free spirit, and commitment to human values have played a significant role in our success story so far. We instill these qualities into every new member of the AAAT family.

With people at the focus of all its initiatives we believe our strength is in our people and go beyond what is expected to provide a work environment. The team of students, faculty and management are a friendly bunch with a driving ambition to be the best in whatever they do. They are highly motivated with a zest for life that is reflected in all they do.

 

 

 
Metaphor Studios
  2nz Animation Co

 

 

 
   
© 2006, The Academy of Animation Art & Technology   
 
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